Academex Digital Publishing, makers of TekTrek® downloadable destination guides, announced today a device rental and affiliate agreement with A.V.A.S.A., the distributor of Hertz rental cars in Mexico (www.hertz.com.mx). Visitors to Cancun and the Riviera Maya will now be able to rent a customized MP3 player that includes immersive programs on all the popular heritage sites in the region. A.V.A.S.A. will also distribute TekTrek® downloadable destination guides from its website.

“This agreement will make it easier than ever for travelers to engage in an authentic and immersive cultural experience,” said Jeff Cozart, CEO of Academex Digital Publishing. “They can listen to archaeologists talk about their discoveries or hear reenactments of the interaction between the Conquistadors and the Maya.”

TekTrek programs provide detailed and accurate information about the landmarks a visitor will encounter in cultural, historical, and natural tour sites. They also provide recommendations of authentic cultural activities and tips on traveling responsibly. The programs currently available in the region include some of the most popular destinations for travelers. They include:

Chichen Itza – The Maya Quest for Meaning
Ek Balam – Digging for Answers
Isla Mujeres – Pirates in the Caribbean
Tulum – Ancient Civilizations in Mesoamerica
El Rey – A Glimpse into Maya Life
San Miguel – Colonial Legends
Cozumel Coast – An Ecological Wonder
San Gervasio – First Contact


Academex Digital Publishing became an associate partner in the World Heritage Alliance, a partnership to promote sustainable tourism, in November, 2006. The company partners with destination marketing organizations and administrators of cultural, historical, and natural sites to promote sustainable tourism and historical preservation.

For more information on TekTrek® programs and their availability, click here.


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About Academex Digital Publishing:

Academex Digital Publishing is a leading provider of tourism information for cultural, natural, and historical travel and makers of TekTrek® downloadable destination guides. TekTrek® programs offer highly researched information about artifacts and points of interest within some of the most popular cultural and historical tour sites. Programs are available for download from partnering resellers and from www.tektrek.com. Audio tour devices are also available for rent at the entrance gates of selected World Heritage sites in partnership with local administrative agencies.


Contact information, press only: Jeff Cozart, Academex Digital Publishing, (+1)303.237.5982 or jcozart@tektrek.com


For more information: • Academex Digital Publishing—Interactive media and content about cultural tourism and heritage destinations: www.tektrek.com.